The idyllic place is in another time, another country, another existence ...

And we feel that if we can only change what we have and what we do we can reach out and touch that other place.

The travel supplements in the weekend press are full of the promise of Another Place and Another Reality: at the same time the Lifestyle sections tell us to simplify our lives, to de-clutter, compile capsule wardrobes, get ourselves allotments and we can live in our small cabins in bee-loud glades.

Or, failing that, in a tent. Lots on offer at the moment: Camping is the new way to proclaim that we have stepped away from the Gadarene rush and are returning our lives to bucolic simplicity.